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Paramount / Pacific Cross and BHV hold comprehensive cooperation signing ceremony: Advancing product innovation, operational excellence, and market expansion

Publisher/Author : Ho Vo Thanh Ngan

This post is also available in: Tiếng Việt (Vietnamese)

Hanoi, April 17, 2026 – Paramount Life & General Insurance Corporation (Paramount), a leading life and non-life insurer in the Philippines and the owner of the Pacific Cross Group, has officially signed a comprehensive cooperation agreement with Hung Vuong Insurance Corporation (BHV).

Over nearly 20 years, Pacific Cross and BHV have built a strong and enduring partnership, with Pacific Cross serving as a strategic partner. Leveraging its regional ecosystem and deep expertise in health insurance, Pacific Cross has supported BHV in enhancing its product portfolio, expanding its healthcare provider network, and standardizing and optimizing underwriting and claims management processes- significantly improving service quality and customer experience.

In 2025, Paramount completed the full acquisition of the Pacific Cross Group, followed by the integration of insurance operations. This strategic move combines strong financial capacity with international operational expertise, ushering in a new chapter of development for the Paramount/ Pacific Cross brand in the regional insurance market.

This newly signed agreement not only reinforces the long- partnership but also opens a new chapter of development for all parties involved. Paramount will participate as a strategic partner while continuing to leverage Pacific Cross’s core expertise in delivering integrated insurance solutions aligned with international standards of service quality and operational efficiency.

Accelerating product development and expanding market reach
Through this partnership, BHV aims to further strengthen its product development and innovation capabilities, developing and tailoring insurance solutions to better meet the diverse and evolving needs of customers, while enhancing flexibility and improving market accessibility. Leveraging each party’s established network and customer base is expected to broaden market coverage, enhance distribution efficiency, and drive premium growth in the coming years.

Optimizing underwriting and claims processes
A key highlight is the implementation of underwriting and claims management through Pacific Cross Vietnam, acting as a Third-Party Administrator (TPA). This model is expected to shorten processing timelines, simplify procedures, enhance transparency in claims settlement, and improve customer experience across critical touchpoints- ultimately strengthening trust in insurance services.

A strategic step toward long- term development

Mr. Ngo Phuong Chi, Chairman of BHV, stated that the partnership with Paramount/Pacific Cross represents a key step in advancing BHV’s long- term strategic priorities, including expanding its partner ecosystem, strengthening operational capabilities, driving product and service innovation, and enhancing its brand positioning in the market.

Mr. George T. Tiu, President & COO of Paramount/ Pacific Cross, also expressed strong confidence in the partnership and its potential to deliver tangible value for both organizations and their customers: “Paramount/ Pacific Cross will continue to work closely with BHV to strengthen operational capabilities, deliver insurance solutions aligned with international standards, and leverage our regional ecosystem to support sustainable market expansion.”

Towards Sustainable Growth

Building on this partnership, Paramount/Pacific Cross and BHV aim to strengthen product capabilities, enhance operational excellence, and reinforce financial resilience- while delivering modern, flexible insurance solutions aligned with international standards in the years ahead.

About the Parties

Hung Vuong Insurance Corporation (BHV) is a non-life insurer pursuing a flexible, customer-centric business model, focusing on a diversified product ecosystem and enhanced service experience, while continuously strengthening operations and expanding partnerships.

Paramount Life & General Insurance Corporation (Paramount), established in 1950 in the Philippines, is a reputable insurer with strong capabilities in property, casualty, and health insurance, with growing expertise in regional risk management and reinsurance.

Pacific Cross is an international health insurance brand with origins dating back to 1971, operating across multiple Asian markets and specializing in health, travel, and personal accident insurance, supported by extensive healthcare networks and strong TPA capabilities.

In Vietnam, Pacific Cross Vietnam operates as an insurance agency and provides insurance auxiliary services, supporting insurers and reinsurers in developing and administering health and travel insurance products for people living in Vietnam. Leveraging its strengths in healthcare network, claims management, and operational systems, the company plays a key role in delivering solutions aligned with international service standards.

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